Learning journal Essay Example | Topics and Well Written Essays - 750 words

Learning journal - Essay Example Analysis Firstly, when analyzing McDonald’s as a Holographic Organisation, it must be taken into consideration whether the knowledge or information is equally shared amongst the different parts or components of the company. Herein, it is found that McDonald in its endeavor to absorb the Chinese youths, tends to propagate the idea of the concern’s vision and mission philosophy to the new entrants. This creates a sense of emotional attachment to the concern in people belonging to diverse communities (Morgan 100). Secondly, focusing on the principle of Redundancy related to the Holographic Organization, it is found that McDonald’s in its foreign operation base in China works to formulate policies that would help in reducing the level of attrition rates. The new policy set by the firm would involve people into several recreational activities, thereby creating an amicable and friendly relationship with the employee communities (Morgan 100). Thirdly, in relation to the Redundancy principle as practiced, it is observed that the production of new policy sets pertaining to human resources administration in the enterprise eventually matches the needs of the external environment. The management body of McDonald’s observed that retention rates in the service sector in the Chinese region is quite low, for which there is a potential lack of absorption and sustenance of the right talent force. Thus, new set of human resource policies put in place is taken to enhance the relationship of the concern’s service sector with its potential employees (Morgan 100). Fourthly, working based on the principle of Minimum Specs, the management body of McDonald’s striving to enhance the operational potential of the employees that pertain to the Chinese province is found to reduce the constraints emanating from firm bureaucratic controls. The people in the concern were rather made to feel the organization as a people’s place, which in turn help ed in generating due potentials and productivity for the concern. Thus, here the managers of McDonald’s worked as enablers, thereby enabling the people to render their individual potentials. Fifthly, it can be observed that McDonald’s as an international concern providing fast food service works on the principle of Deutero-Learning or Learning based on the Third Loop. The Third-Loop learning process reflects the business organization to posses brains, thereby focusing on changing its existent business policies and value sets while keeping in mind the changing external business environment. The business organization in the process of adapting to the changes in the external business environment through policy and structural changes focuses on bringing out or engaging the employees to deliver their best performance and potentials. The management body of McDonald’s has also learnt by dearth of its operation in the Chinese region that power to engage employees by inv olving them into creative and innovative pursuits would result in enhancing their level of loyalty towards the concern. This increasing sense of loyalty would also augment their commitment levels regarding the fulfillment of tasks rendered (Brown, Kenney and Zarkin 6; Shams and Jackson 248). The Human Resources Management team at McDonald’

Computing in civil engineering proceedings of the 2011 ASCE International Workshop on Computing in Civil Engineering Essay Example for Free

Computing in civil engineering proceedings of the 2011 ASCE International Workshop on Computing in Civil Engineering Essay Studies of construction management address the phenomena of construction problems and explore the nature of construction technology. Manufacturing technologies are categorized into mass, unit and continuous process of productions. Construction technology is classified as a unit production through contrasting construction activities and fabrications. Although the efficiency of construction technology is low in terms of unit production, it is associated with benefits such as zero stocks and flexibility. This report provides a description of materials/techniques used in the current construction of modern domestic properties, industrial unit properties, their comparison and critical analysis of the performance of building structures. It also encompasses on the principles used by builders to perform their functions, characteristics and behaviour of internal materials used in the construction. People have been looking for efficient production systems since the industrial revolution. However, most projects are still built under traditional way of one-of-a-kind production. Application of IT in construction has also failed to produce the intended results. Therefore, nature of construction technology needs to be understood more in order to explain inefficiencies that are surrounding the technology and theory that solves the construction problems (Sarkar 2008). According to Daft (2004), technology refers to the tools, machines, actions and techniques used in transforming organizational information and materials (input) into products and services (output). 1.0 Construction technology                It involves the study of construction techniques to successfully achieve the design of the structure with the recommended specifications (Sabnis, 2011). It includes temporary work and study of construction equipment needed to facilitate the construction process. The recent trend is towards constructing taller and lighter buildings. In order to achieve such buildings, sophisticated equipment needs to be employed in the construction process. 1.1 Current construction techniques/materials                The current methods of construction provide important benefits to developers and housing authorities which reduces the emphasis of on-site activity. This criterion is important particularly in the time of increasing demand of an already stretched labour force. Any new implementation of doing things is faced with risks, but such risks can be mitigated through having good planning and project management. Yvette Cooper, a planning and housing minister quoted, â€Å"people must ensure that the new homes they are constructing are affordable to the next generations. This report shows that it is easier to build cheaper and faster using modern construction techniques whilst keeping high quality of traditional methods. 1.1.1 Modern methods of construction (MMC)                Modern techniques of constructing houses developed as early as 1945 after WWII, it was used by most of the developed countries such as Germany during buildings fabrication after WWII. Later these techniques spread in many countries and they are commonly used in India during the construction process. As technology, construction knowledge and manufacturing processes increase so do the number of available methods of house construction increases to house builders. Modern Method of construction is a collection of new relatively construction techniques aimed at offering advantages over traditional methods (Altenbach, 2013). Conventionally, this is an area pioneered by self builders, mostly in terms of sustainable construction. As developers’ sticks continually to the proven construction techniques that satisfy buyer demand, self builders have been willing to research, try and invest something different so as to achieve individual homes that meet their need. In an effort of increasing housing demand, shortage of skills and the set targets by Code of sustainable homes, many governments are encouraging the house-building sector to develop and use MMC technique in an attempt to meet these challenges. Most of these modern construction techniques evolved from their traditional predecessors. Techniques such as structural insulated panels (SIPS) and thin joint systems with Air Crete blocks are part of the on going evolution of timber frame and masonry construction (Kuzio 2009). Other familiar techniques have developed in the larger scale commercial construction. This has brought alternatives with interesting qualities of house building. Development of steel frame systems and in-situ concrete techniques led to the development of insulated concrete forms (ICF). 1.1.2 Advantages of modern methods of construction Reduced impact on residents and effect of weather on production Controlled manufacture and reduced fuel consumption and disruptions as a result of fewer materials delivered. Reduced construction defects and time consumed. High quality buildings 1.1.3 Modern domestic properties 1.1.4 Illustrations                Larger construction components can be incorporated into either MMC dwellings or conventionally built. They are not full housing ‘systems,’ but they are factory made or site-assembled. This category comprises of the following components and sub-assemblies. This involves a series of assembled components and pre-fabricated ground beams to form quick and accurate foundations (Koerner 2005). These are pre-fabricated panels designed specifically for floor construction. Fewer on-site labour hours are needed per square meter of floor, and the reduced work at heights has safety and potential health benefits (Hearn 2012). It involves designed pre-fabricated panels specifically for pitched roofs. These panels are very stiff which are designed to leave the loft free of props and struts, thus allowing easy production of ‘room’ in the construction of the roof. These roof cassettes make the building become water weight more quickly than cut roof constructions or conventional trussed rafter. These are roofs assembled at ground level before the shell of the dwelling is constructed. It can be craned into place immediately the superstructure is in place hence creating a weather tight structure more quickly rather than assembling the roof in situ (Corum Scotland 2010). Factory made dormers are used to speed up the roof watertight making process. Pre-fabricated lightweight chimney stacks made from factories are mounted on the roof structure without using masonry flue, thus making them suitable for construction of a lightweight frame. These chimney stacks can accommodate flue liners hence functioning with combustion appliances. Wiring looms                Cabling systems are manufactured in a way that they can quickly be assembled with relatively unskilled labour. They are made of various lengths terminated with plugs that are plugged into sockets and other electrical items (Quinn 2008). Standards are critical steps from development and research to marketplace adoption. Today, many industries are faced not only with managing technological development march, but also with pressures of how to do so cost-effectively, efficiently and with environmental and public safety being in mind. The appearance, energy efficiency, component materials and habitable structures’ environmental impacts have dramatically changed over the last few years. This is as a result of successful standardization of processes, new materials and technologies. This section provides a sample of more recently developed shows and construction technologies, which has been facilitated by provision of the needed standards by ASTM international’s technical committees. These standards have swept off technologies of new construction to the drawing board and into the currently built environment. A Building’s Skin                5488940117475Exterior Insulation and Finishing Systems (EIFS) were used in Germany after WW II to resurface buildings that were damaged by the conflict ravages. They are lightweight, systems of multi-layer barrier that helps in keeping moisture from outer walls. With several components, from foam insulation panels fastened to the base and a substrate coat, to the finishing coat and reinforcing mesh, EIFS is a complex system with materials required to connect successfully for years so as to keep moisture at bay (Noble 2011). EIFS standards development has been the key role of ASTM international Committee E06 on buildings’ performance since 1990’s. Their subcommittee E06.58 on finishing systems and exterior insulation published its first EIFS standard, test methods used in determining breaking strength tensile of reinforcing mesh of glass fibre. This publication was for use in class PB finishing systems and exterior insulation, after it was exposed to sodium hydroxide solution in 2000. Stone masonry Veneer                548894093980The design freedom and cost savings offered by the products of stone masonry veneer have led to their increased use in architectural projects. In comparison to natural stone, manufactured stone veneers can be precisely colored, reinforced with steel, and have a predictable and durable life. The appearance consistency of the manufactured products makes repetitive use of materials as a trim or ornament economically feasible. Additionally, older structures can be renovated with manufactured veneer stones that replicate the deteriorating stone’s appearance (Gunn 2012). It is a technology in which sealant adhesives are used to attach the glass to a building. In the last 20years, structural glazing has experienced exponential growth. It has been in use in industrial construction and other city buildings all over the world. Wood-plastic Composites                Since 1990s, recycled plastic and wood waste has been used as environmentally friendly and economic alternatives for decks. Components such as cladding, railings, molding, siding and trim, door frames and window; and structures such as small park benches. Concrete, which have been in use for a long time in construction of roads and structures is developing in a way that make it less expensive, more varied, safer, easier use and even more environmentally friendly. For example, a self-consolidating concrete that flows into forms was proposed in 1980s’ theory by a Japanese scientist. It has recently become viable as it used in infrastructural projects around the world. It properties are achieved by applying high-range-water-reducing mixtures; it increases the total quantity of fines applying admixtures that modify its plastic state viscosity (Li 2011). The innovative building enclosures’ design relies less on past successful precedents than use of building science. This is a result of changes in methods and materials resulting from building innovation technology. Earlier building enclosures were only expected to provide a degree of environmental separation and be durable, but the recent structures must address issues like day lighting, energy efficiency, fire safety, thermal comfort, and indoor air quality and carbon footprint (Grondzik 2008). In half a century ago, wall performance requirements were outlined which are now applicable to all components and enclosure systems. The following are the major considerations that were identified: Rigidity and strength Control of heat flow Control of airflow Control of water vapour flow Liquid water control movement Durability and stability of materials Fire, aesthetic considerations and cost Since the time of Hutcheon, additional objectives such as environmental impact consideration associated with building materials and methods and the need to provide secure and safe buildings have been adopted. The acceptable requirements of wall performance were implicit within traditional materials and methods of construction. With the modern building science advent, they have become more explicit in response to technological innovation. The table below summarizes the requirements of contemporary performance and their corresponding assessment parameters. Moderator versus separator                A critical principle used in building science involves the difference between moderation versus environmental separation. For example, fire and smoke control movement is a strategy that attempts to completely separate fire and smoke from the indoor environment. The approach employs a fire-related assembly that fully controls leakage of smoke by virtue of the construction of its airtight and in some cases, the air pressures’ control between compartmentalized spaces. Moderation involves a strategy where the difference between outdoor and indoor severity environments is moderated within the tolerable threshold. For example, heat transfer control does not seek to minimize the rate to zero, but to a level that satisfies energy efficiency, comfort requirements, and the control of wetting/condensation. The following table summarizes the key control strategies for building enclosures’ design, which is involved in moderation strategy. A review of the corresponding control strategies and physical phenomena indicates the control of moisture migration is of the most important control function that needs to be addressed by designers. Problems of moisture in buildings are common and vary broadly in consequences and types. These consequences range from cosmetic flaws to structural failure and in some cases the occupants’ health can be affected adversely as in the case of mold growth leading to respiratory and allergic problems. 2.0 Range of construction forms 2.1 Provision and access of internal division of spaces within buildings                Service integration should be jointly considered by the architect/designer, service and structural engineers. The interface between the fabric and the structure together with the service installations can cause problems. These problems can be in terms of the need to have re-route services within the structural elements or the purpose of passing through those elements (Luraghi 2008). Both structural and non-structural integration methods should be considered. The following are some of the spaces and divisions that an architect needs to consider. They should be installed so as to provide access to a building roof. The installation and design of the anchorage and the attachment system for the ladders should be described in MMAH standard supplementary. Fuel-fired appliances should be installed in service rooms from the building’s remainder by fire separations with the fire rating resistance which is not less than one hour. A more than 600 mm high roof space needs to be provided with floor access immediately before the hatchway that is not less than 550 mm by 990 mm or by a stairway. It consists of duct spaces and ceiling, which is more than 600mm wide and 1200mm high, shall have inspection doors. It should not be less than 300mm in both vertical and horizontal dimensions placed so that the entire space or duct interior can be viewed (Kuzio 2009). A fabric is a material structure selection, engineering, proper design, installation and fabrication of all work together to ensure a sound structure (Foster 2010). The role of material in the structure’s performance makes the selection process important. This is true particularly with air-supported and tensile structures because their frames, as well as their membranes carry the load. Membrane materials                Fabrics are typically laminated and coated with synthetic materials for environmental resistance and greater strength. Most of the widely used materials are polyester coated or laminated with PVC, woven fiberglass that is coated with silicone or polytetrafluoroethylene (PTFE). Films, Meshes and other materials also have appropriate applications. Polyesters                It is the most frequently base material used due to its cost, durability, strength and stretch. They are coated or laminated with PVC films and thus they are the least expensive for long-term fabrications. Laminates consist of vinyl films over knitted or woven polyester meshes. Coated fabrics typically use a high-tensile, high-count coated fabric with a bondable substance at the base for extra strength. Lighter fabrics are commonly used insulated and acoustic liners suspended beneath an envelope of a structure. For long-term exterior application, heavier materials are needed: fabrics with top coatings of PVF or PVDF (Zhu 2011). These top coatings are responsible with providing a protective finish to withstand environmental degradation. Vinyl-coated polyester                It is a common fabric used when producing flexible structures, such as canopies, walkways, custom-designed awnings, smaller air-supported structures, tent hall and light member-framed structures (ManCuso 2012). Properties of building materials Group Properties Physical Shape, Density, Size, Specific Gravity etc., Mechanical Strength, Plasticity, Elasticity, Toughness, Hardness, Ductility, Brittleness, Stiffness, Creep, Impact Strength, Fatigue etc., Thermal Thermal conductivity, Thermal capacity, Thermal resistivity, etc., Chemical Corrosion resistance, Acidity, Chemical composition, Alkalinity etc., Optical Colour, Light transmission, Light reflection etc., Acoustical Sound absorption, Reflection and Transmission. Physiochemical Hygroscopicity, Swell and Shrinkage due to moisture changes 3.2 Comparison of materials/techniques used in construction                The use of steel in the residential construction and housing sector has grown rapidly over the last ten years. This has been facilitated due to the growing appreciation of the performance benefits arising from the nature of the off-site of the construction process, which is particularly important in mixed-use or urban buildings. Steel construction technologies of an off-site increase the speed of construction and improve the final quality of the building, and can add points to the Code for Sustainable Homes. The main steel market in this area is in multi-storey residential buildings, and mostly mix-use buildings. Domestic buildings versus industrial buildings                A building classified as domestic is one which an individual uses as a dwelling place and provides separate family living quarters for separate family units (Richardson 2008). On the other hand, building not used in connection with a residence and not located on the same parcel as a residence, it is classified as industrial property. Most of the industrial/commercial buildings have been using pre-fabricated construction such as ceiling panels, prefab wall panels, flooring system and plasterboards to create interiors of offices (Domone 2008). Prefab materials provide the option of buildings’ customizing for specific needs such as water and fire resistance and soundproofing. However, individual owners of homes have not yet gained enough confidence with prefab construction. This increases its demand for commercial spaces and from large developers but use by individuals in their homes is yet to gain popularity. 4.0 Critical review of how building structures perform                Organization structure may be considered the organization’s anatomy, providing the foundation in which the organization functions. Hall (1977) noted from simple observation that an organizational structure affects its members’ behavior. The particular building’s structure is a major determinant of the people’s activities within it. Hall suggested two basic functions of the structure each of which may affect organizational performance or individual behavior within the industry. First, they are designed at least to minimize or regulate individual variations influence on the organization (Brown and London 2000). Organizational structure is also the setting in which decisions are made, power is exercised, and organization’s activities carried out. Van de Ven (1976) highlighted the structure’s importance both at the subunit levels and the organization for the performance of organizations. Conclusion                Construction technology produces goods and provides services at the same time. The construction process is having low predictability and is highly uncertain. Many intermediate items are integrated and created by human operations with low standardization, mechanization and automation. The benefits of construction technology include high flexibility, zero stock, and satisfactory social needs. As these benefits appreciated, industry that is responsible with construction should consider improving integration of construction job site activities. Thus, we should examine and understand the construction technology fundamentally before successive e-construction programs and construction automation. References Altenbach, H. (2013). Advanced materials modeling for structures. Berlin: Springer. Brophy, V., Lewis, J. O. (2011). A green Vitruvius: principles and practice of sustainable architectural design (2nd ed.). London: Earthscan. Domone, P. L., Illston, J. M. (2010). Construction materials: their nature and behaviour (4th ed.). Milton Park, Abingdon, Oxon: Spon Press. Foster, J. S. (2010). Structure and fabric (6th ed.). Harlow: Longman Scientific Technical. Grondzik, W. T. (2008). Principles of building commissioning. Hoboken, NJ: J. Wiley Sons. Kuzio, T., Kravchuk, R. S., Anieri, P. J. (2009). State and institution building in Ukraine. New York: St. Martins Press. Leatherbarrow, D. (2009). Architecture oriented otherwise. New York: Princeton Architectural Press. Luraghi, N. (2008). The ancient Messenians: constructions of ethnicity and memory. Cambridge: Cambridge University Press. Mancuso, C. (2012). Unsaturated soils research and applications. Berlin: Springer. Sabnis, G. M. (2011). Green building with concrete: sustainable design and construction. Boca Raton, FL: CRC Press. Sarkar, S. K., Saraswati, S. (2008). Construction technology. New Delhi: Oxford University Press. Zhu, Y. (2011). Computing in civil engineering proceedings of the 2011 ASCE International Workshop on Computing in Civil Engineering, June 19-22, 2011, Miami, Florida. Reston, Va.: American Society of Civil Engineers. Gunn, S. (2012). Stone House Construction. Melbourne: CSIRO Pub.. Hearn, L., Gray, K. r. (2012). Across the nightingale floor / [sound recording] (Unabridged. ed.). Minneapolis, MN: HighBridge. Koerner, R. M. (2005). Geosynthetics Research and Development in Progress (GRI-18) Geo-Frontiers 2005. Reston, Va.: American Society of Civil Engineers. Li, Z. (2011). Advanced concrete technology. Hoboken, N.J.: Wiley. Noble, J. A. (2011). African identity in post-apartheid public architecture: white skin, black masks. Farnham: Ashgate Pub.. Planning appeal by Corum Scotland Ltd: installation of air conditioning cassettes to roof level at 82 Hyndland Road, Glasgow : [letter]. (2010). Falkirk: Inquiry Reporters Unit. Quinn, J. (2008). An Evaluation of the Eclypse ESP Hand-Held Standing Wave Reflectometer. Ft. Belvoir: Defense Technical Information Center. Source document

Scope And Limitation Of The Research Study Marketing Essay

Scope And Limitation Of The Research Study Marketing Essay Transition from a centrally-planed economy to market-economic structure, the Vietnamese market becomes more dynamic. All business and production activities are encouraged investment to contribute into economic growth and stabilization of the nation. Like other industries, investment in telecommunication services locally is welcomed and facilitated. The Vietnamese telecommunication service industry has rapidly developed. Together with development of the country, demand for communication quickly increases and high quality services are much preferred. More and more telecommunication service providers enter into the Vietnamese mobile service market. At present, there are 7 operators including VNPT, Viettel, EVN Telecom, SPT, HanoiPT, GTel and CMC. All players are facing the fierce competition. Most of the operators try to exploit their distinctive competencies to gain competitive advantages and use the appropriate competitive strategies to get more customers and make more profit. They try to forecast the customer needs and market trends to designing long-term corporate strategy for over all company to achieve the company objectives. In this situation, Vietnam Posts and Telecommunications Group (VNPT) recognised that development of effective business strategy has been considered as a highest priority in order to protect its leading position in this market. Through business strategy helps the company to have a business plan to develop its strengths, minimize its weaknesses in order to achieve opportunities and avoid threats in the marketplace in which it operates. In such a context, this research study deals with the development of business strategy for VNPT in Vietnamese Mobile service market. 1.2. Problem Statement As the competition is more and more fierce, developing appropriate corporate strategies for a company is the key to success in the market. But how can the company develop such a corporate strategy? In case of Vietnamese telecom service market, its considered that its being in stable stage. Especially the mobile service sector and fixed phone sector, they are considered as being in mature stage of its life-cycle. However in broadband sector, its being in the potential and growth stage. VNPT is the biggest company in Vietnamese Telecom market which obtained the highest market share compare to other competitors. At present, VNPT is facing the intensified competition from many competitors like Viettel, EVN, FPT, SPT,à ¢Ã¢â€š ¬Ã‚ ¦ who try to reduce product price to get more customers as well as market share. The question is how can VNPT protect its position in the Vietnamese Telecom service market? To answer this question, VNPT needs to develop the corporate strategy to defend its curre nt position and extent business in another potential market. This research study examines how to develop the appropriate corporate strategies for Vietnamese Post and Telecommunications Group in order to protect its leading position and develop its business in the telecom service market. 1.3. Objectives of the Research Study The objectives of this research cover the following issues: To review literature dealing with the strategic management process, especially the process of strategy formulation To analyze opportunities and threats of the Vietnamese telecom service market from external forces such as the market trends, suppliers, consumers, competitors. To analyze the current situation of VNPT in term of strengths and weaknesses of its capacity, market share, and operation activities. To develop the business strategy for VNPT. 1.4. Research Methodology 1.4.1. Analytical Framework This research is presented in the form of a case study exposing the complexities of a real business environment in the Vietnamese telecom market. The purpose of this research is to develop corporate strategies for Vietnam Posts and Telecommunications Group. Thus, it is necessary to the analyze market situation and current corporate strategy of VNPT in order to formulate the corporate strategy. A framework may enable to understand the various linkages and interactions between the variables and to develop corporate strategies of the company. Figure 1.1 illustrates this analytical framework. The objective of external analysis is to identify opportunities and threats in the business environment in which VNPT has to face. Two interrelated environments should be examined at this stage: the macro environment of the Vietnamese market and the micro environment referred to the industry in which VNPT operates. The analysis of the macro environment focuses on examining the key achievements and limitation of the Vietnamese economy, political factors and government policies on the telecom service industry. The analysis of the micro environment involves an assessment of industrial growth, production, consumption pattern and the competition between existing operators in which the analysis the main competitors of VNPT is examined in the terms of strengths and weaknesses about their corporate activities. The internal analysis is devoted to pinpoint the strengths and weaknesses of VNPT. Therefore, it is necessary to assess the production and business of the company in the terms of capacity, market share, sales volume, finance and corporate activities. After having analyzed the internal and external factors, the corporate strategy alternatives can be developed. To select the best solution, VNPT needs to evaluate the alternatives with respect to the possibility to achieve the corporate objectives. The framework of this study can be illustrated by Figure 1.1 1.4.2. Information Needed To examine this research, information needed consists of the following issues: The Vietnamese Telecom service market reports in recent years, general information about Vietnamese economic climate, economic development, and government policies on the telecom industry are also collected. Competition in the telecom market, which is focused on getting information about main competitors in terms of strengths and weaknesses involved corporate activities such as product, price, distribution and promotion. Information about the current situation of VNPT that needs to be obtained including the company profile, corporate objectives, production capacity, market share, corporate activities. 1.4.3. Data Sources Data and information needed for conducting the research were basically obtained from the following main sources: Primary data: Interviews in-depth with managers, key persons of the VNPT Group as well as other specific telecom companies. Secondary source: Data requirements were extracted from the publication of the government offices such as the Vietnamese Ministry of Information and Communication. Data relating to international context was obtained from the Internet websites, the academic journals Data and information from books and journals, newspapers, articles related to the research were collected in CFVG library and the Vietnamese national library. Data and information were also obtained from VNPT annual reports, from in-depth interviews conducted with VNPT general director, and functional managers. Strategy Strategic management Michael Porter 5 forces SWOT analysis BCG matrix PROBLEM LITERATURE REVIEW SITUATION ANALYSIS Scanning external environment Analyzing competitive environment Scanning internal environment Evaluating current performance results Opportunities Threats Strengths Weaknesses EVALUATION AND SELECTION OF THE STRATEGY CONCLUSIONS AND RECOMMENDATIONS Figure 1.1 Framework of the research study 1.5. Scope and Limitation of the Research Study This research study is conducted mainly at Vietnamese Posts and Telecommunication Group, Vietnam focus mainly in 3 main sectors: Mobile service, Fixed-phone and Broadband service. The study has been undertaken purely from a viewpoint of strategic management in order to set up a long term development for VNPT. This research has the following limitations: The process of strategic management involves 4 basic stages: (1) environment analysis (2) strategy formulation, (3) strategy implementation, and (4) evaluation and control. The research focuses only 2 steps: environment analysis and strategy formulation. In assessing the strengths and weaknesses of VNPT, the research has not examined its financial ability due to difficulties in gaining and assessing data necessary. Data about the competitors of VNPT mainly collected from secondary data, not from those ports themselves. Therefore, the information of these competitors is not sufficient. The tools which can be used to do strategic analysis are many but the only 5 will be under the research namely: PEST analysis: It is a technique understanding the environment factors like political, economic, social, and technology in which the business operates. Five forces analysis: it is a technique for identifying the forces which affect the level of competition in an industry level and business level. SWOT analysis: it is a useful summary technique for summarizing the key issues arising from an assessment of a businesses internal position and external environmental influences to company. Strategic Choice: This process involves understanding the nature of stakeholder expectations along with identifying strategic options, and then evaluating and selecting strategic options in the business. BCG matrix: It is a technique and analysis that seeks to summarize a businesses overall competitive position in business level and industry level. 1.6. Organization of the Research Study This research is organized in six chapters, as follows: Chapter 1: Introduction provides an introduction including background, problem statement, objectives, scope and limitation of the research study as well as research methodology. Chapter 2: Literature review presents the literature review of the study and summarizes the work of previous studies, it relates to the fundamental ideas on developing business strategy including strategy analysis and strategy designing. Chapter 3: Analyzing external environment covering the economic situation in Vietnam and situation of the telecom service market situation in order to find out opportunities and threats in the environment in which the company operates. Chapter 4: Analyzing internal operation analyzes and assesses the current position of the company regarding strengths and weaknesses of VNPT about its performance, market share and operation activities. Chapter 5: Developing strategies for VNPT conclude about above analysis based on SWOT matrix, BCG matrix identify competitive position and suggest a strategic approach, in particular a competitive strategy for VNPTs development in Mobile service Industry. Based on suggested strategy, recommende functional strategies for VNPT. Chapter 6: Conclusions summarizes the main points draw out from the study.

Islam in Italy Essay -- Islam Italy History Essays

Islam in Italy Problems with format 'Like many minority communities of varying religious and ethnic backgrounds, Muslims have struggled to define their place in societies around the world.' As immigration patterns have ebbed and flowed through the centuries, Italy is one of many European countries that plays host to a growing number of Muslim immigrants.? Muslims struggle with identity, intermarriage, gender relations, worship, education, and civil rights in the context of their new country.? These issues are particularly poignant for Muslims entering and living within Italy during this religiously momentous time.? During the past twenty years, Italy has seen a resurgence of immigrants who hold to the Islamic tradition.? For the largely Catholic Italy, the impact of this is immeasurable and has catapulted society and government toward decisions that will forever alter the country (Israely). A Brief Look at an Ancient History Historically, the Italian peninsula has been exposed to Islamic influence since the beginning of the Muslim age in the seventh century A.D. (Matthews).? As Islam spread north and west, the Byzantine Empire effectively remained a blockade until the fall of Constantinople in 1453.? But another road into Europe was open for Islam by traveling across North Africa, over the sea, and up to the island of Sicily and the Italian mainland.? After years of skirmishes, Sicily was taken in 902.? The Roman Empire quelled much of the Muslim activity in mainland Italy, and there are still remnants of Saracen towers, positions to watch for Muslim invaders approaching by sea.? Though the Muslims never gained a strong foothold in mainland Italy, the island of Sicily was securely theirs for two centuries.? Du... ....fieri.it/leggi_e_provv/liberta_religiosa/statuto_giur_islam_en.htm>. Holzner, Claudio. ?Re-Birth of Islam In Italy: Between Indifference and Intolerance.? The Journal of the International Institute. Vol. 3, Issue 2, (1996): 4pp. Israely, Jeff. ?In Catholic Italy, Islam makes inroads.? The Boston Globe. 14 May. 2000. ?< http://www.boston.com/dailyglobe2/135/nation/In_Catholic_Italy_Islam_makes_?inroadsP.shtml>. Kern, Gunther. ?Italy?s Muslims in Uphill Battle for Recognition.? IslamOnline. 2003. < http://www.islam-online.net/English/News/2000-11/26/article4.shtml>. Matthews, Jeff. ?Early Islam in Italy.? 2001.< http://faculty.ed.umuc.edu/~jmatthew/naples/earlyislam.html>. Roggero, Maria Adele. ?Muslims in Italy? Muslims in the West, From Sojourners to Citizens. ed.Yvonne Y. Haddad. New York, NY: Oxford University Press, Inc., 2002. 131-143.

Middle School Essay

As we start this new school year, I wish to welcome all of you to Roberto Clemente Middle School. In the previous year, we have introduced and developed new ways to teach students and maximize their capabilities in learning different subjects and disciplines. Even if there are problems encountered along the way, your efforts and inputs have been vital to create new methods and alternatives to address these issues. As we enter to school year 2009-2010, I encourage each one to continue supporting our projects and endeavors to further develop student growth and achievement. Through the years, Roberto Clemente Middle School has sought to improve our education and facilities by constantly training teachers and introducing new practices wherein they can learn and develop. At the same time, to meet the challenges of 21st century education, our faculty and administrators have aligned new systems of instruction and presented new ways to appreciate information with the use of new technological alternatives. To continue pursuing our vision for excellence, Roberto Clemente Middle School shall continue its pursuit of effective instruction as well as dwelling into new ideas that can improve practice. We believe that for your children to grow and develop holistically, it is crucial to raise appreciation and motivation. Due to this, our programs are focused on setting the balance between what students need and your expectations. We deem that this process can create new avenues for our students to become adaptive to the changing trends of the current time. This year, we seek to improve our state scores by addressing on subject areas that are lagging behind standards. For example, we have hired some new and experienced Math teachers. Their inclusion into the faculty can help encourage our teachers to learn and develop in the process. At the same time, our educators in English and Math have undergone seminar and training to introduce and develop new teaching strategies available today. This can help them address further your children’s needs and develop a better learning environment in the classroom. These together with the results shall be communicated to you accordingly in the meetings we shall be setting up for you. To ensure your active participation and involvement this year, Roberto Clemente Middle School has come up with different programs and schemes that enable everyone to take part in helping reach our vision and goals. One approach we seek to do is encouraging parents and guardians to take part in meetings. The time frame for this would be the second week of July which would run from 9am – 3:00pm. In here, I and teachers shall be available for consultation and open forum of significant and relevant issues that may be of interest for everyone. At the same time, part of the responsibility of teachers is to enhance communication is by formally writing letters showing the progress of your children in school. This can actively give you insights and ideas of his/her standing compared to other students. Likewise, it can encourage sharing of opinions and thoughts on issues significant for your child’s growth. With your inputs and opinions, we can derive new approaches and schemes that are suitable on both parties. These approaches can help you in monitoring the progress of your child and finding ways to participate in guiding and exploring opportunities for improvement. It is through these aims and goals that I seek to promote the necessary plans for this school year. Your participation and cooperation in these initiatives can help us recognize these visions and remain to be dynamic and accountable for every action we pursue. Again, welcome to Roberto Clemente Middle School and thank you for your trust in what our school can offer for your children.

Style Of J. D. Salinger Essays - J. D. Salinger, Free Essays

Style Of J. D. Salinger Essays - J. D. Salinger, Free Essays Style of J. D. Salinger Many critics consider J.D. Salinger a very controversial writer, for the subject matters that he writes.. J.D. Salinger?s works were generally written during two time periods. The first time period was during World War II, and the second time period was during the 1960?s. Critics feel that the works during the 1960 time period were very inappropriate, because of the problems for which he wrote. The main characters were generally misfits of society. In most of his works, he has the protagonist of the story go on a quest for happiness. Salinger does not conform to the material happiness; the characters undergo a spiritual happiness. The characters generally start out as in bad conditions, through the end of his works they undergone changes that change them for the better. The works of J.D. Salinger show the quest for happiness through religion, loneliness, and symbolism. Salinger?s works often use religion in order to portray comfort. In Salinger?s Nine Stories Franny Glass keeps reciting the "Jesus Prayer" to cope with the suicide of her brother Seymour (Bloom in Bryfonski and Senick 69). Salinger is able to use this prayer as a means of comfort for Franny. The prayer ezds for the last hope for Franny in this situation. Franny would be lost if their was no prayer. (Bryfonski and Senick 71). Salinger shows us comfort in Catcher in the Rye. Holden Caufield, the protagonist, is very much in despair for losing his girlfriend, so Caufield reads a passage in the Bible. This helps Holden change his outlook on life (Salzberg 75). Holden was all alone at this point and had no one to turn back on, until he found the Bible (Salzberg 76). In both stories the characters had found themselves in bad situations. The characters in these works have obstacles which they must overcome in order to achieve happiness (Salzman 34). Happiness is the very subezce which all of these characters are striving for in Salinger?s works. Salinger uses religion in his works to comfort them so that they can proceed on their quest to achieve happiness. Salinger uses religion as a means for liberation. Salinger uses much of the Zen philosophy, as in the case of Nine Stories, to achieve this liberation (Madsen 93). In Nine Stories one of the characters, Seymour Glass, is portrayed as Buddha in the sense that he wants to be liberated as Buddha was in his life (Madsen 93). Seymour Glass in Nine Stories has a certain philosophy about life, it is similar to the Eightfold Path used by Buddha when achieving nirvana (French in Matuz 212). Seymour Glass is on a quest to become free from all of the suffering in his life as Buddha was from his life (French in Matuz 213). Seymour follows the Eightfold path to become liberated from suffering (Madsen 96). Seymour achieves "nirvana" by living a good life and end anything that causes suffering. Seymour is able to attain nirvana by committing suicide (Lundquist in Matuz 211). Salinger shows us that when Seymour committed suicide he let go of all of the suffering that he encountered, thus attaining the happiness he longed for (French, Salinger Revisited 132). Salinger shows liberation as an end to all suffering, thus creating happiness for the character. (French, Salinger Revisited 133). The final function of religion as a means to attain happiness was to gain peace In "The Young Lion," Salinger uses religion to gain peace through a fictitious war. In the story many of the soldiers were dying and the countries were in turmoil (Lundquist 312). The leaders in the story see a vision on the battlefield that changes them, and stops the war (Lundquist 315). Salinger shows how religion can be a force used to create happiness in a story, by creating peace (Lundquist 313). Salinger is able to use religion as a means of attaining happiness through peace. The story seemed very dismal, until religion intervened and stopped the conflict. Salinger creates happiness for the characters by stopping the conflict. In "The Stranger" Salinger creates peace through a war by using more of the Zen philosophy. Salinger?s creates a "Pact of Peace" which stops the conflict between

Essay Sample on Sports Celebrity Advertising

Essay Sample on Sports Celebrity Advertising Advertisers often spend heavy amount of dollars yearly on celebrity endorsers, with the aim of pressuring consumers insights and purchase objectives.  Ã‚   Celebrities around the world prepare advertisements believable and aid in the recognition of brands, increase message, generate a constructive attitude on the way to the product and construct a separate character for the authorized brand.  Ã‚   Eventually, celebrities backing are supposed to cause a greater chance of customers preferring the endorsed item, and memorandums conveyed by eminent personalities reach a high scale of interest and recall for various customers.  Ã‚   The impact of the proclamations of celebrity endorsement agreements on stock income is encouraging and urged that personality endorsement deals are usually viewed as a meaningful savings in marketing.   Providing this fact, one can securely deviate that personality endorsements are here to live. The escalating use of celebrity supporters, on the other hand, has produced an additional fact, that of using a celebrity in several promotion movements to support various items. The perfect numerous product promoter is Michael Jordan who, has approved products for about 14 corporations.  Ã‚   Jordan was called the wealthiest sportsperson for 1997 by Forbes publication, with mainly of his earnings, $47 million from product exposures.  Ã‚   The number of publicities to the celebrity has an impression on behaviour toward the commercial and purchase objectives, even though the amount of products backed by the star and the amount of disclosures to the celebrity drive separately on customers’ manners. There are, nevertheless, a number of questions concerning product approvals that hang about unanswered and deserve consideration. The aim in this research is to work up the study on several product approvals. This is predominantly imperative, given the prevalence of ads characterizing celebrities, particularly from the world of games; the ruining of the representation of sports celebrities as a result of current public cases relating recognized sports stars for example, Allen Iverson, Mike Tyson, Latrell Sprewell, and the substantial advertising finances that are generally assigned to this venture. I will start by presenting a comprehensive survey on celebrity endorsements and by discovering appropriate theories. I will then focus my assumptions to experimental analysis. Furthermore I will present the effects and examine their inferences for marketing executives and examiners in advertising, as well as try considering possible upcoming research trends. This study observes whether customers understand that celebrity endorsers are fond of the commodities they approve, and presents a form using these and other features of the endorser to foresee thoughts toward the endorsed creation.   Way of feelings towards the advertisement the endorser and the good were also considered. The model specified that product attitudes were forecasted by conjectures about the endorsers liking for the creation and by approaches toward the one who endorse. This research was performed at university and Harrow town centre of UK using a variety of searching techniques incorporating focus crowds and an analysis of males whose ages were between 18 to 24 years. It was intended to address a chain of research queries associated to the connection between 18-24 years young men and icon-person advertisement.

I Chose the Light Essays - Over, Free Essays, Term Papers

I Chose the Light Essays - Over, Free Essays, Term Papers I Chose the Light I promise Ill be there. I wouldnt miss my best friends graduation for anything, I solemnly swore to my best friend on that Friday morning, just twenty minutes before I was to walk into a routine MRI that would forever change my life. Who could ever guess that inside such a seemingly perfectly healthy teenagers brain was a ticking time bomb waiting for an unknown cue to explode and ignite a year-long war of recovery? The grim MRI technician locked the cage around my head, and it began. From that moment, I was sealed into a fate I never imagined, a full-speed rollercoaster, complete with gravity-defying drops, inversions, and multiple corkscrews. I heard a voice from above ask, Are you ready? as my arms were being crossed as if I were being laid to rest. His question made me open my eyes, and I was surprised at what I was staring at. The way he was gliding around me, preparing my immobilized body, gave me two options as to how I could view him. He would either be the angel of dark or light; my perspective of the situation could change everything. I chose the light. As I was slowly slid into the tight testing space, my sides sliding against the inside of the tube sent me in reverse to a place that until that day, I was so accustomed to. I could nearly feel the dirt grinding under my cleats, the rough leather ball rotating off of my fingers for what I knew would be the perfect pitch; a feeling I would never feel again after that day. Every additional minute I was kept enclosed in the rumbling machine, I could feel the sides enclosing around me, the war song of the machine seeming to sing an encrypted code holding my fate. After three dreadful hours had passed, I cracked the code. Right there, my life was changed forever. The rest of the afternoon was a blur. When I was finally relieved of my position in the large machine, the imminent events had me lying in a hospital bed in the intensive care unit of the states best medical center. To say I felt like I was on my death bed would be no stretch of the truth, as the patient situated next to me was in a comatose state. This sparked the reaction in me that truly changed my life. I glanced at the clock, realizing it was shortly after seven oclock. My best friend was probably walking across the stage receiving his diploma. At that moment, I decided that though I was missing his graduation, I would not miss my own in two years. I would be the survivor. On the road to recovery, I would come to realize that perseverance is the bravest quality a person can choose to have. I have learned to not blame circumstances for who I am. I have learned to survive. I have chosen the light.

Network Server Administration Research Paper Example | Topics and Well Written Essays - 2500 words

Network Server Administration - Research Paper Example For instance, vulnerability is reported that may impose risks, bugs and errors, incompatibility issues etc. moreover, a news report of a new threat targeting user information may become a great challenge for organizations to sustain their business and customers. However, these news reports may lead to programming flaws and bad quality that may result in massive business losses. For a core banking application, errors, bugs or inadequate security measures cannot be ignored, as a single vulnerability may lead to a major threat for business. For this reason, integrating security in product lifecycle is the most important factor. As mentioned earlier, security breaches are now making headlines, as dependency on applications, mobile applications and online applications has sky rocketed. Users are now making complex online transactions from their cell phones and websites resulting in a rise of application threats. Consequently, there is a requirement of addressing security issues in an appl ication to a relatively high degree. Moreover, many organizations purchase applications from the vendor that all imposes inherent risks that are not known by that time. A recommended solution for addressing application security must be conducted during the feasibility study. Integration of security controls followed with a secure application development approach will ensure quality and security of an application. Furthermore, deciding recommended security controls in a feasibility study will justify the cost of implementing and integrating them within the application. Traditionally, organizations are not addressing application security during the software development life cycle. They conduct security audits by auditors with specialized tools (Edwards, 2006) and with partial resources, at the end of a finished product making the security isolated. If any issue arises during the security audit in end stages of a software development lifecycle, it is more time consuming and expensive t o address. Moreover, security auditors have their own criterion that is their primary objective. For instance, analyzing all risks are addressed or not, level of compliance by classifying vulnerabilities and controls for mitigating threats. All these issues are addressed before an official release of an application. Similarly, the development team has to ensure timely and cost effective development of the software modules and to make their name in the market first (Dave, 2011). Likewise, the audit report with a list of security vulnerabilities is submitted to the application development team for making any suitable changes (Dave, 2011). However, the report does not include any method or a hint of where these vulnerabilities exist. Developers on the other hand, launch the product as per schedule and therefore, security issues were not addressed. However, the best solution of addressing application security is in the software development life cycle, so that developers can rectify and remediate any security vulnerabilities through this process, as afterwards there is no time and the product launches without addressing security vulnerabilities that may result in major threats to organizations afterwards. 2 Implementing a Secure Domain Environment 2.1 Active Directory Implementation Active directory is an essential component which provides efficient and effective network administration. The first step is to prepare a domain. Active directory functions on the domain. The domain name for abc will be

Religion and Abortion Essay Example | Topics and Well Written Essays - 500 words

Religion and Abortion - Essay Example Terminating the life of an innocent human being is a straight murder that has no legal or moral backing. Abortion as a process in itself is a cruel act both for the child and mother. From religious point of view abortion is a sin. This is just like a murder. Bible does not allow killing of a fetus. Fetus has also feelings, emotions and innocent human psychology after growth for a few weeks in the womb of a mother. In Christianity and particularly in orthodox Christianity, abortion is tantamount to the killing of a child who has yet not seen this world. This sinful act has many immoral bearings on the youths who do this act of sin. It is believed that abortion promotes immorality in the society and it must be avoided. Even where abortion is considered legal a lot of caution must be exercised (Podell 1990). There are numerous testimonies from the holy bible staunchly condemning the abortion as an inhuman act.

Role and Functions of Law Essay Example | Topics and Well Written Essays - 750 words

Role and Functions of Law - Essay Example These interests could be domestic, societal, cultural, economic and political. However, if this pursuance of interests is not governed by agreed upon conventions, precedents, rules and regulations, the society will unexceptionally end up being subject to anarchy and disorder. Hence, it is the institution of law that ushers in decorum into the personal or collective pursuance of interests, thereby ushering in a sense of order that nourishes society and extends to it a chance to get organized and fair. Besides, for any society to work in an ordered manner, it is essential that its affiliates uphold the social norms in all the spheres of their life. Though most of the people living in a society are conversant with the social norms cherished by it, still there will always be a substantial proportion of people who will evince a predilection to negate social norms and understanding in the pursuance of personal satisfaction. So, law is one viable social instrument that could be relied upon to make people stick to relevant social norms (Tamanaha, 1999, p. 250). In that context law stands to be an upholder and protector of social norms and expectations. Codified law makes it amply clear to the people as to which acts pursued by them stand to be acceptable and which ones are illegal and reprehensible. It is also a known fact that disputes tend to be an integral aspect of social, cultural, political and economic interactions. Again it is the law that facilitates methodical procedures for the resolution of disputes. Law also brings in a sense of certainty and stability into any society’s social, cultural, economic and political life, thereby allowing for a scope for growth and development. However, it does not mean that law stands to be a static and vegetative institution. Law does allow for change and also assures that the requisite change is accomplished in an organized and stable manner. It is only law that assures just and fair societies which not only serve a p rivileged few, but rather look after the interests of the aggrieved, weaker and sidelined sections of the society. Law also helps the societies to arrive at and maintain a delicate balance between the powers of the state and the rights of the individuals and groups (Commerce Powers, 2012). Law also makes way for the establishment and execution of the requisite penalties in the instances of the breach of law. Hence, it would not be wrong to say that law is one salient and essential social pillar. In the free market economies, the rules and regulations sanctified by the business law do play an important part in ensuring the right business environment. Again, as already mentioned, in the sphere of business also, law helps in a pragmatic resolution of disputes between two or more business entities (Strier, 1994, p. 193). In business, it is again the law that sets the standards of acceptable behavior for the businesses and firms. It also needs to be mentioned that law protects the nation al and global business environment from being manipulated by a powerful few, by being a protector of ethics and morals (Commerce Powers, 2012). Personally speaking, my role as a professional field service technician is subject to many legal norms and regulations. While serving my customers, it is imperative for me to assure that the services rendered by me happen to be as per the standards, criteria, and safety features set by the related federal and state rules and regula

Quality of Life Innovations Research Paper Example | Topics and Well Written Essays - 1000 words

Quality of Life Innovations - Research Paper Example In essence, the initiative means using various methods every day to help save the community and its environment. It is more of a lifestyle problem; such that whatever a person does, it works upon saving the community and the world at large by implementing a healthy lifestyle. History and effects to quality of life Global warming is the increase in the average temperatures of the world’s atmosphere and oceans. Its primary cause increases concentration of greenhouse gases produced by human activities such as the burning of fossil fuels and deforestation (Newell 17-18). The effects of global warming include a rise in the sea levels and a change in precipitation patterns. Extreme weather conditions arise as outcomes of global warming. The threat to food security is the greatest impending danger attributed to global warming. In general, there are many effects of global warming. These effects are already causing significant and harmful effects on the health of people, and other worl d inhabitants, the environment, and the community at large. Global warming comes about due to human activities such as carbon pollution, where the daily human activities cause emission of carbon to the ozone layer (Pugliese 13). Such activities include burning of fuels like coal, oil and natural gas for energy, cutting and burning forests to create pastures and plantations, and poor waste management in the community, therefore, releasing carbon dioxide to the atmosphere. Need for address These issues call for an immediate action. The consequences will continue to persist intensively, people in the community need education on ways to curb or reduce the causes of the subject. Global warming is challenging many economies in the world. It is raising food insecurity levels to very high pitches (Crampton 24). Weather patterns are changing, and every aspect of weather comes in its extreme condition in many parts of the world. Such aspects of the problem necessitate action from community me mbers to help curb the phenomenon. This study will assist in raising attention and ways to make the environment friendly (Pugliese 14). Global warming is a persistent issue that is affecting every community. Every person in the community has a responsibility towards curbing environmental issues. Climate change is real. The emissions of green gases to the ozone layer are because of human depleting activities. Such gases include carbon dioxide, and methane (Bevan 181-182). Even though many governments are focusing their resources on methods to curb global warming, most members of the community do not have wide knowledge or any knowledge at all on how to help in reducing global warming. Information on climate change has been posted in nearly all sources of information, and yet there appears no change in the common man’s habit or spending ability. The rate at which human activities are destroying the world has increasingly risen up calling for swifter methods to curb effects of t he issue hence, necessitating the need for re-addressing (Crampton 24-25). Policies set forth Several policies have been generated, in the world, to curb the effects of global warming. The policies also seek ways to reduce the causes of global warming and increase a healthy lifestyle on all individuals of various communities in the world. The first policy is mitigation where governments aim at

Do police crack downs reduce drug related violence Essay

Do police crack downs reduce drug related violence - Essay Example Violence results from individual and group use in drug markets and drug producing areas as the drug gangs strive to maintain and control a share of the lucrative illicit market of drugs is considered as one of the origin of murder cases experienced (Shepherd, 2005).. Cases of individual drug users committing murder is also common like violence resulting from drug induced psychosis. As the authorities strive to curb the problem of drug trade, the rate of violence increase significantly as this increased militarization of the criminal elements and law enforcers means both parties are easily accessed to lethal weaponry as they fight to outdo the other. Recent scientific evidence suggests that the prohibition of drug is the likely contributor of drug market violence and the increased homicide rates (Martin, 2009). Basing on these findings, we might conclude that increasingly sophisticated methods of dealing with drug distribution networks hikes the level of drug-related violence. The removal of the drug loads from the lucrative illegal drug market by law enforcers may have adverse effects as other individuals will strive to fill the vacuum by entering the market. The rise in murder cases might also be attributed to the enormous profits generated from the selling of drugs which is used to destabilize governments and creation of heavily armed rebel groups, for example, the U.N. estimated gains from illicit drugs to be approximately US$320 annually which is entirely outside the government controls and likely to fuel crime, corruption, and violence in urban areas (Blumstein, 1995). Recent reviews show that interventions of drug law enforcement may reduce the rate of drug related violence. However, the existing scientific evidence has strong suggestions that prohibition of drugs may likely cause violence and more homicide in the drug market. Contrary, conventional wisdom believes that drug law enforcement is likely to reduce this violence. Therefore, the association

Strategic Choice and Evaluation Paper for Garmin Company Essay

Strategic Choice and Evaluation Paper for Garmin Company - Essay Example Despite of that, the company needs to bring in some more products through the grand strategy called as â€Å"Product Development†. This strategy will not only enhance the product breadth of company but will also support in competing with major rivals as well as creating a sustainable position in market. The process of Product Development must be conducted by taking assistance from another grand strategy which is widely implemented by electronic companies today. This strategy is called as â€Å"Innovation† strategy. Garmin Co. must utilize the best available technology in order to manufacture the best quality of electronic products. The company can also transform its innovation strategies to its competitive edge. In this manner, it would be difficult for competitors to compete with Garmin and it can also direct the company to the position of market leader in a period of next 10 to 20 years. Garmin possesses an innovative mind-set as well as all the required resources in order to pursue its business and compete with its competitors. It is important for Garmin to examine the ways through which it can bring in new products in an innovative manner (Feather, 2010). The above mentioned two grand strategies are recommended because in order to compete with intense competition, Garmin needs to pursue the competition by providing better products and services. After a complete range of products has been established, Garmin should remain consistent with its quality and pricing so that it can retain its customers. This idea will not only help Garmin in building up its brand image but also will generate substantial revenues that would assist the company in long

Quality of Life Innovations Research Paper Example | Topics and Well Written Essays - 1000 words

Quality of Life Innovations - Research Paper Example In essence, the initiative means using various methods every day to help save the community and its environment. It is more of a lifestyle problem; such that whatever a person does, it works upon saving the community and the world at large by implementing a healthy lifestyle. History and effects to quality of life Global warming is the increase in the average temperatures of the world’s atmosphere and oceans. Its primary cause increases concentration of greenhouse gases produced by human activities such as the burning of fossil fuels and deforestation (Newell 17-18). The effects of global warming include a rise in the sea levels and a change in precipitation patterns. Extreme weather conditions arise as outcomes of global warming. The threat to food security is the greatest impending danger attributed to global warming. In general, there are many effects of global warming. These effects are already causing significant and harmful effects on the health of people, and other worl d inhabitants, the environment, and the community at large. Global warming comes about due to human activities such as carbon pollution, where the daily human activities cause emission of carbon to the ozone layer (Pugliese 13). Such activities include burning of fuels like coal, oil and natural gas for energy, cutting and burning forests to create pastures and plantations, and poor waste management in the community, therefore, releasing carbon dioxide to the atmosphere. Need for address These issues call for an immediate action. The consequences will continue to persist intensively, people in the community need education on ways to curb or reduce the causes of the subject. Global warming is challenging many economies in the world. It is raising food insecurity levels to very high pitches (Crampton 24). Weather patterns are changing, and every aspect of weather comes in its extreme condition in many parts of the world. Such aspects of the problem necessitate action from community me mbers to help curb the phenomenon. This study will assist in raising attention and ways to make the environment friendly (Pugliese 14). Global warming is a persistent issue that is affecting every community. Every person in the community has a responsibility towards curbing environmental issues. Climate change is real. The emissions of green gases to the ozone layer are because of human depleting activities. Such gases include carbon dioxide, and methane (Bevan 181-182). Even though many governments are focusing their resources on methods to curb global warming, most members of the community do not have wide knowledge or any knowledge at all on how to help in reducing global warming. Information on climate change has been posted in nearly all sources of information, and yet there appears no change in the common man’s habit or spending ability. The rate at which human activities are destroying the world has increasingly risen up calling for swifter methods to curb effects of t he issue hence, necessitating the need for re-addressing (Crampton 24-25). Policies set forth Several policies have been generated, in the world, to curb the effects of global warming. The policies also seek ways to reduce the causes of global warming and increase a healthy lifestyle on all individuals of various communities in the world. The first policy is mitigation where governments aim at

Strategic Choice and Evaluation Paper for Garmin Company Essay

Strategic Choice and Evaluation Paper for Garmin Company - Essay Example Despite of that, the company needs to bring in some more products through the grand strategy called as â€Å"Product Development†. This strategy will not only enhance the product breadth of company but will also support in competing with major rivals as well as creating a sustainable position in market. The process of Product Development must be conducted by taking assistance from another grand strategy which is widely implemented by electronic companies today. This strategy is called as â€Å"Innovation† strategy. Garmin Co. must utilize the best available technology in order to manufacture the best quality of electronic products. The company can also transform its innovation strategies to its competitive edge. In this manner, it would be difficult for competitors to compete with Garmin and it can also direct the company to the position of market leader in a period of next 10 to 20 years. Garmin possesses an innovative mind-set as well as all the required resources in order to pursue its business and compete with its competitors. It is important for Garmin to examine the ways through which it can bring in new products in an innovative manner (Feather, 2010). The above mentioned two grand strategies are recommended because in order to compete with intense competition, Garmin needs to pursue the competition by providing better products and services. After a complete range of products has been established, Garmin should remain consistent with its quality and pricing so that it can retain its customers. This idea will not only help Garmin in building up its brand image but also will generate substantial revenues that would assist the company in long

Honda Environmental Leadership Essay Example for Free

Honda Environmental Leadership Essay Honda Motor Co. is the largest motor cycle manufacturer and a leading automaker in the world. With a worldwide network of over 501 subsidiaries, Honda’s diverse portfolio includes small sized general purpose engines to scooters and sports cars. The philosophy of Honda Motor Co. is well entrenched with the Japanese culture of pursuing the ‘triple joys’. The triple joys reflect the joys of buying, selling and creating. The company has been particularly recognized world over for its initiatives in tackling environmental challenges. Although environmental concerns and need for reciprocative action became eminent in the mid 1980s, Honda’s efforts in this direction can be attributed to the 1960s when air pollution was first understood. The environmental leadership at Honda is deeply rooted in the company’s vision to be ‘a company that the society wants to exist’ (Honda Motors, 2010). Today people throughout the world have become conscious of the damages automobiles can do to our environment. Thus we see environment friendly automotive technologies emerging in response to uncovering environmental situation. The concept of Green Motoring has taken shape, which involves using alternative fuels in order to reduce air pollution. Among the efforts automotive manufacturers take to contribute to the environment, is the use of fuels generated from bio alcohols and bio mass. Green motoring is now focused on using hydrogen as a fuel (Green Field H 2008). The vision of the company is indeed too radical, at least with respect to environment protection. Wanting to see itself as an entity that the society doesn’t object, is indeed an unprecedented thought, reflecting its understanding of public thinking. This philosophy also highlights the importance it attaches to public perception of environmental degradation. The company seems to believe that the society will allow it to exist only if it is compliance with its expectations. It is therefore no wonder that Honda had taken a leadership role well ahead of its competitors, proactively. The environmental impact has been fully analyzed, encompassing its manufacturing process, the vehicles manufactured, the support activities like administration, transportation etc. The environment friendly initiatives are reflected in all its subsidiaries throughout the world. Honda seems to have made environmental concern a part of its global strategy. All Honda operations throughout the world, have a significant bearing with respect to environment protection for the countries in which they operate. Discussion Honda seeks to create new value by incorporating innovative ideas that reflect the changing needs. The company is committed to the future, by minimizing its effects on the environment and its intake of earth’s resources. A recent survey by DuPont and the Society of Automotive Industry (SAE) has identified environmental concerns as being the biggest challenge for the industry. According to Chris Murphy DuPont director, environmental considerations are transforming vehicle design and development and have become a differentiator in the marketplace. About 54% of the respondents saw fuel efficient vehicles with reduced environmental impact as being primary to the consumers (Laura 2008). On its part, Honda seeks to address climate change, produced due to higher concentration of CO2, CFC and other greenhouses gases. By introducing hybrid and fuel economizing technologies, CO2 emissions are not only reduced in Honda vehicles, but throughout its entire corporate activity. With regard to depletion of resources, Honda has been developing technologies, solar cell development and energy saving technologies. The company is well set to be ahead of the stipulations expected of it, as a vehicle manufacturer. The ongoing regulations are only expected to get tougher with time, and vehicle manufacturer in particular have to be well prepared to achieve the required standards. The Corporate Average Fuel Economy (CAFE) requires cars and SUVs to increase their fuel efficiency by about 4% each year. Thus by 2020, a fuel efficiency of about 35 miles per gallon has to be achieved (Crawley, 2007). The compliance of Honda to environmental concerns is evident from its 1972 development of the CVCC engine in compliance with the US Clean Air Act, which was the world’s toughest emission regulation of the time. The company pursued its development of catalytic converter and other such clean emission technologies in the last four decades resulting in its vehicles emissions being reduced to 1/1000 of its 1970 levels. Honda is currently promoting its Green Factory initiative worldwide, together with energy conservation and waste reduction initiatives in its non-production activities. About 324 subsidiaries including 224 non-manufacturing companies have been covered by this (Honda Motors, 2010). The direct and indirect energy consumption at Honda Motors is shown in Appendix 1, while region wise energy, water consumption and waste are shown in Appendix 2. The genuine efforts in wanting to pass a beautiful natural environment to the future generation is reflected in the company setting up its own independent goals and working towards the same. Some of the notable concepts in Honda environmental aspirations are: Green Vehicle development: Striving towards development of zero emission for all its vehicles, Honda became the first Japanese company to comply with the recent emission regulations. The company developed a special exhaust air injection system and a programmed system for fuel injection which is currently used in its VFR motorcycle. The company’s 50cc Giorno Crea scooter is highly fuel efficient and also environment friendly. Fuel Cell Electric Vehicle (FCEV): Even as early as 1986, Honda had been involved in the development of a hydrogen powered fuel cell electric vehicle, today seen in the form of FCX Clarity FCEV. The car has been the result of two decades of work by Honda’s engineers, in an effort to truly preserve the earth’s environment. The car uses an electric motor and a fuel cell stack and does not emit any CO2. When the fuel cell stack was developed for the first time in 1999, it was too large and bulky. Through continuous research and development the fuel cell stack underwent transformation to become smaller and lighter and yet more powerful (American Honda, 2010). This in turn enabled the vehicle to become elegant and comfortable. The highlights of FCX Clarity FCEV are: †¢ Only water vapor emission †¢ Reduces carbon dioxide emissions significantly †¢ Certified as a zero emission vehicle (ZEV) Green Dealer: The Green dealer concept streamlines and enables efficient use of water, electricity and paper through continuous assessments and improvements of existing systems. The concept is directed at conservation of the environment and keeping the polluting activities to a minimum (HMSI, 2007). Creating an awareness of environment among the employees and the general public is also a part of this scheme. Goal setting: Honda’s efforts towards environmental preservation are reflected through individually defined targets. In 2006 it set emission reduction goals for CO2 emission, to be reached by 2010. In 2007 the company set targets for reducing environmental impact, also intended to be achieved by 2010. The company is on track to reach targets. The future is only getting tougher for the vehicle manufacturers, though Honda is firmly set to meet the required goals. While setting environmental goals for itself, across global operations, Honda has been too detailed in its approach. The company approached the environment problem from several perspectives. As part of its global environmental policy, Honda sets specific goals with regard to its Life Cycle Assessment System, by which the environmental impact is measured and analyzed. Apart from monitoring and reducing its emissions, it also studied and monitored the impact on environment due to its emissions. The company through its suppliers and partners, thus sought solutions through innovations and technologies, to look for ways to be in harmony with nature. Honda of Canada Manufacturing (HCM) was among the first auto manufacturers to receive the ISO 14001 certification. HCM today recycles about 99% of its production waste and is working towards 100% recycling (Cambridge Center Honda, 2010). The company is credited with bringing the first Low Emission Vehicle (LEV) to Canada. In 2003 when it started production of the Civic GX, the car was rated by the EPA as having the cleanest IC engine in the world. In 2002 March, Honda introduced the Honda life cycle assessment system (LCA) to estimate the environmental impact of its products. CO2 is one of the main elements that are monitored through this assessment of products, from manufacturing to disposal. Corresponding to the levels detected, targets are set for all domains including production, sales and service, and administration, with initiatives implemented to achieve targets. In 2007 Honda introduced the product life cycle assessment system (LCA) which revolves on the CO2 emissions from a single vehicle through its lifetime. The calculations revealed that 78% of CO2 emissions are associated with product use and 6% during its emission. The company can now assess CO2 emissions more accurately, for every aspect of the vehicle’s life, thus contributing to reduction efforts. The CO2 targeted reductions are thus directed at 80% of the total emissions, with regard to LCA. Conclusion and recommendations All sectors of global economy are increasingly coming under environmental regulations to ensure that all business practices, no longer continue with disregard to the environment. The vehicle manufacturers are among the earliest to receive such stipulations as vehicles are a major contributor to pollution. These manufacturers are faced with a challenge of optimizing lean manufacturing and environment conservation. While the two aspects of manufacturing are important, the approaches to both are different, and have a huge bearing on the organization’s success. Honda is indeed an automaker with a vision for a sustained future, as evident from its setting up environment based goals and policies, proactively. The waste reduction culture at Honda indeed has obvious benefits for the environment (Maxwell, 1998). There are several societies and organizations that make up this world of ours. The culture and priorities of these are widely varied. Not all their approaches and intentions are the same. This reflects their attitude towards environment too. Although we share the same environment, there is no guarantee that competitors would be equally concerned of the environment. When some organizations take immense pain and effort to protect the environment, investing immensely in it, their competitors can easily make profits by avoiding or manipulating these. Environmental protection requires fundamentally an understanding, a concern of one’s actions on the environment. Honda has set an exceptional example by understanding its actions on the environment, and taking cautious and big steps towards ensuring a sustainable environment. The environment is a common habitat for all, whether one indulges in pollution or not. Organizations should follow the footsteps of Honda with a sense of same involvement and dedication, for only then we can give a future to the following generations.

Marketing plan of a wedding reception venue business

Marketing plan of a wedding reception venue business Joanne is Looking to start up a wedding reception venue, she would like to open up a small business, as a sole trader. A business plan is one of the most important aspects when starting up a business, The business plan will make sure that Joannes wedding reception will be run successfully, organised and to the best of its ability. It will help the business significantly with time management, as it will help both the business and staff manage their time and stay organised in order to keep the business running efficiently. The plan will explain all the strategies and objectives of the business, this give Joanne a huge understanding on what she will be expecting and how she will go about in order to help the business successfully achieve its goals. The Business plan will give Joanne an in depth understanding on what is going on and what will happen within her business, some of the things it will provide include a description of the services that will be provided, the personal requirements and skills needed for the staff, a clear outline on the description and ownership of the business, and much more. A business that fails to plan, Plans to Fail. SWOT analysis is a strategic method used to evaluate and state the strengths, weaknesses, opportunities and threats involved in the business, within both the internal and external. Every business needs a SWOT analysis in order for it to be prepared for the present and the future. Joannes wedding reception has many Strengths, weaknesses, opportunities, and threats which are listed in the report. Each business aims to achieve specific objectives and strategies, an objective is a measurable statement of what has to be achieved, where a strategy is a way in which the business aims to achieve its objective. Joannes wedding reception is a business which aims to accomplish both its objectives and strategies to the best of its ability. Joannes wedding reception aims to achieve its ultimate goal of success through its five main objectives and strategies. These objectives and strategies are also listed in the report. Business Description and Ownership Joannes wedding reception is a business that will cater to all needs of couples who are looking to get married and would like to celebrate with loved ones afterwards. Jay Harbour is the name chosen for the business, it is a brand new function centre located at 150 Day Street, Darling Harbour; it is very spacious and has a spectacular water view and view of the entire harbour, it will deliver delicious food, great service and unforgettable entertainment and music. The legal structure of this business is registered as a sole trader; Joanne will be running an unincorporated business which has unlimited liability. She will take full responsibility for all debts incurred by the business, and will be personally liable for the financial obligations of the business. There will be fewer than 20 employees hired, as it is only a small business. The target market of this business is obviously people of all ages who are looking to celebrate their marriage. The prime function of the business is to make sure that all special occasion are just the way couples want it-elegant, memorable, and effortless, also that the business is a very successful business and advertised as best as possible, not only in the media, but also in words of mouth. The business hopes to achieve all its goals profitably and successfully in order to satisfy all guarantees and pledges to stakeholders. Purpose Of plan A business plan is as important for starting a business as a key is to a car. A business plan will provide the firm with a clear direction for the future, and will organise the business. It sets out goals for the business that want to be achieved in both the long term and in the short term. It will help the business organise its three main aspects, these are, marketing, production and management finance. The business plan will make sure that Joannes wedding reception will be run successfully, organised and to the best of its ability. It will help the business significantly with time management, as it will help both the business and staff manage their time and stay organised in order to keep the business running efficiently. The plan will explain all the strategies and objectives of the business, this give Joanne a huge understanding on what she will be expecting and how she will go about in order to help the business successfully achieve its goals. The Business plan will give Joanne an in depth understanding on what is going on and what will happen within her business, some of the things it will provide include a description of the services that will be provided, the personal requirements and skills needed for the staff, a clear outline on the description and ownership of the business, and much more. The business plan is very important and of great significance of any business, whether it is for future expansion of a business or the development of a new business, a business plan must be written. A business that fails to plan, plans to fail. Situational Analysis SWOT analysis SWOT analysis is a strategic method used to evaluate and state the strengths, weaknesses, opportunities and threats involved in the business, within both the internal and external. Every business needs a SWOT analysis in order for it to be prepared for the present and the future, the SWOT analysis for Jay Harbour is listed below. Strengths Preferred location of the majority of the public New and Spacious Caters to all needs of couples Catchy name Overlooks Harbour Delicious food Great Service Good music and entertainment Spectacular Water view Target market for all ages Unique Selling points Weakness Small Business New Business Joanne hasnt opened up a business before Not familiar with the industry Unlimited Liability Sole trader business meaning Joanne is personally responsible for all financial obligations Limited Funds Limited Reputation Opportunities Increasing number of couples moving to the area Geographical Location Well established position Huge amount of couples looking to get married In the city of Sydney Social Interests Threats Other more experienced businesses in the area Large amount of competitors Stronger promotions by competitors Competitors have advertised their business and have been running for a longer period of time Market Demand Economic Conditions Business Objectives and Strategies Each business aims to achieve specific objectives and strategies, an objective is a measurable statement of what has to be achieved, where a strategy is a way in which the business aims to achieve its objective. Joannes wedding reception is a business which aims to accomplish both its objectives and strategies to the best of its ability. Joannes wedding reception aims to achieve its ultimate goal of success through its five main objectives and strategies. Good Reputation is the first main objective of Joannes business, Joanne aims to start up her business with a good reputation, and maintain and improve the reputation as the business grows. Joanne is aware that she is not able to manage her own reputation; however it is possible for her to strengthen it. Strategies that Joanne will take up in order to have good reputation include: Engaging and starting up appealing advertising campaigns Joanne will pay a few loyal people who she is on friendly terms with to write blog posts and advertise her wedding reception on facebook and myspace Joanne will pay to have her wedding reception advertised on radio stations Joanne will create a facebook page in the name of her business, and keep it updated with articles, pictures, and different ways to appeal to customers The second main objective is expansion, Joanne aims for her business to expand and hopefully one day turn into a larger business, she aims to create more function rooms in order to cater for other occasions, and also remarkable rooms in which photographs can take place. Joanne can only do this and expand her business if she is financially stable enough within the future years. Strategies that Joanne will carry out in order to expand her business in the future include: Not spending money on things that arent needed, money will be spent on what customers need not what Joanne needs, money will not be spent on things that make Joannes business look good such as a company car, or a fancy office, instead the money will be used on more important things Joanne will make sure that all customers are treated with care, and are satisfied, the happier the customers are, the bigger the business will become, as they will help promote by good words-of-mouth A good working environment is another objective, Joannes aim is not only to satisfy her customers, but also her employees. She needs to do this in order to keep them motivated and stay doing their jobs to the best of their ability Strategies that will be carried out include: Having a safe working environment Giving Suitable and fair wages and payments to employees Giving employees benefits Giving employees hours which are suitable to both Joanne as the Employer, and them Catering to a wide variety of cultures is another one of Joannes main objective. Joanne aims to cater to many different cultures in order to have a variety of different people using her wedding reception. The business will be a bigger success if it is for many cultures rather than just one or two. Strategies that will be carried out include: Hiring chefs that are able to cook spectacular multicultural food Being able to design the reception according to cultures of people Being able to design a whole wedding that includes the theme of the desired culture Being able to give customers long lasting memories is the last of the businesses objectives. Joanne aims to give customers a night they will never forget. The strategies that will be carried out include: Creating a dynamic atmosphere Offer great food Unforgettable entertainment Planning the wedding for the customers from beginning to end Leaving the customer stress free Operations Description of the product or service Joannes wedding reception is a wedding venue which aims to cater to all needs of couples who are looking to celebrate their marriage. Jay Harbour is the name given to the business; it is a brand new function centre which is located at 150 day street, Darling Harbour. Joanne is looking to cater for any type of wedding, from the traditional wedding, to the modern wedding, she is willing to accommodate for small and intimate weddings with around 50 guests, to larger celebrations including up to 300 guests. Professional and friendly staff will be hired in order to ensure that every customer receives a day that they will remember. Joanne aims to take hold of all the stress which may be felt by the customers, she will leave them all free to relax and enjoy their special day at her venue, she will have a plan of approach which will help not only the customers, but also her, to organise a wedding that will remain in the hearts of the couples and their guests forever. Joanne will offer a great service, superb food, personalised service, divine wines and alcohol, and unforgettable entertainment in order to make the weddings a magical and flawless occasion. Joannes will provide easy access both in and out of the reception including both weal chair access and elevators. The venue will overlook darling harbour, and will also include a spectacular water view. A Valet entrance and a remarkable walk for the entrance of the bride and groom will be included in order to make the wedding feel more special and exceptional. Table setting wills be offered in numerous types, themes of the wedding are also able to be chosen according what the customers want, floral arrangements will all be made, and food and decorations will be offered in a variety of choices, and in many different cultures. Joannes Business will be run as a multicultural business, anyone no matter what culture they are a part of, will be able to experience the wedding of their dreams. A bar will be provided at the reception, a wide range of alcohol including many wines and champagnes will be provided. Couples have a choice between having their guest pay for the alcohol at the bar, or having an open bar, meaning the couple must pay a certain amount of money for the unlimited drinks that will be given to guests on the night. Personnel Requirements and Skills Joannes business is a small business, meaning under 20 employees will be hired, they will all go through the steps of the human resource cycle, including acquisition, development and maintenance. This is so that the people with the top skills will be hired, and so that they can continue developing their skills and knowledge, also so that the employees stay motivated and productive within the business. Waiters/Waitresses Twelve Needed Qualifications Must be neat and tidy polite, well-mannered and able to communicate well with people A good service attitude Able to work in a team A good memory in order to remember which customer ordered which dish Must have good physical health as the waiter spends most working hours on their feet Fast with serving customers Able to clean Qualification 16 years of age and over Experience Experience with customer service needed Bartenders Three Needed Qualifications knowledge of beer, wine and other alcoholic drinks drink preparation and drink service skills familiarity and awareness of liquor licensing rules and regulations good communication skills friendly and polite mature and honest adaptable and able to work well under pressure confident and considerate when dealing with customers able to use their initiative able to follow instructions. Qualification Alcohol Beverage Licence Experience Experience of 1-2 years within the alcohol industry required Chefs Four Needed Qualifications Leadership skill. Time management. Food preparation and presentation skills Financial management Able to manage finances within the kitchen Able to cook a variety of multicultural foods Works well with others Adaptable and able to work well under pressure Good communication skills Qualification Certificate or college degree from a qualified cooking school. Experience 3-4 Years of experience within the chef industry required Marketing Market Analysis Customers The target market of this business is obviously people of all ages who are looking to celebrate their marriage. Joanne is looking to cater for any type of wedding, from the traditional wedding, to the modern wedding, she is willing to accommodate for small and intimate weddings with around 50 guests, to larger celebrations including up to 300 guests. Professional and friendly staff will be hired in order to ensure that every customer receives a day that they will remember. Joannes business is willing to cater to any customers wants and needs. The Choice of the venues was made between the areas listed in the table, in order to come to a final decision of where the business will get the most customers; population statistics of the areas was gathered. It was obvious that a larger population lives in darling harbour, also, the median age there is the youngest of all the median ages in the other areas, this another advantage as it is the younger people who usually want to get married. Market size and trends Joanne aims for her business to expand and hopefully one day turn into a larger business, she aims to create more function rooms in order to cater for other occasions, and also remarkable rooms in which photographs can take place. Joanne can only do this and expand her business if she is financially stable enough within the future years. Joanne will not spend money on things that arent needed, money will be spent on what customers need not what Joanne needs, money will not be spent on things that make Joannes business look good such as a company car, or a fancy office, instead the money will be used on more important things. Joanne will make sure that all customers are treated with care, and are satisfied, the happier the customers are, the bigger the business will become, as they will help promote by good words-of-mouth Competition There are many surrounding competitors within the market which have been running for a longer time, and some which are just beginning to start up, they offer many services, however none like Jay harbour. Joanne has come up with many strategies in which to compete with its many other competitors. Joanne offers multicultural services, from foods, to themes, music and much more, majority of the other venues offer a minimum amount of cultures. Jay Harbour, also has a view like no other, the amazing water view and view of the harbour will attract many customers. Joannes prices are also very affordable, and suitable for the amount of services one will receive if they decide to have their wedding at Jay Harbour. Easy access in and out of the venue is also an advantage, as many other competitor venues do not have these elevators and escalators. Marketing Strategies The marketing strategies include product, price, promotion and place. Price is one of the most important things when you have other competitors, by having cheaper prices customers will come to your reception rather then the competitors receptions, Low and affordable prices will be offered at Jay Harbour, packages will also be offered allowing customers to pay for many things at a smaller price. However, prices will increase and decrease according to the prices of competitors. Product refers to the service of the business and what the business has to offer, Jay harbour offers many services including entertainment, good music, open bar, great view, valet parking, and much more. Place refers to where the business is located, the area that jay Harbour is located in is Darling Harbour. With an amazing view of darling harbour and the water, and an alluring atmosphere and amazing breeze, it is very hard for Jay Harbour to NOT become the number one wedding reception in the area. Promotion refers to ways in which the business will promote itself, jay Harbour will maintain consumer awareness and interest towards Eternal Happiness. The business must keep advertising through media, suppliers, provide special offers and many more in order for it to stay competitive within the market. Finance Financial Forecasts Revenue Statement $ $ Sales revenue $460 000 COGS Opening stock 50 000 Purchases/income 250 000 300 000 Closing stock 80 000 $220 000 Gross profit $240 000 Expenses Advertising 5 000 Salaries and wages 150 000 Insurance 3000 Bank charges 400 Interest paid to banks 10 000 $168 400 net profit $71 600 This indicates that profit was made for jay Harbour, $240 000 was made, where as only $168 400 was lost, meaning a profit of $71 600 was made. Balance Sheet For Jay Harbour $ $ Current Assets Cash at Bank Accounts Receivable Stock $12 000 $14 000 $30 000 $56 000 Non-Current Assets Property Equipment 150 000 21 000 $171 000 Total Assets $227 000 Current Liabilities Bank Overdraft Accounts payable $22 000 $20 000 $42 000 Non-Current Liabilities Loan $92 000 $92 000 Total Liabilities $134 000 Owners Equity Capital Profit Retained $51 000 $42 000 $93 000 Total Liability and owners equity $227 000 The current ratio of this balance sheet is calculated by dividing the current assets by the current liabilities, this is equal to 1.3, meaning the ratio is 1:3:1 Critically review the plan and process I think that I did a great job in completing the assignment, I followed my plan of approach according to all the days up to the 26/7/10 and I had no problem to hand everything in that was due by that day. I was able to do all my research and gather all my statistics and information, and put them together before handing in my assignment, I did not stress, as everything was done according to plan until the due date. I think that the assignment being set out this way was to my advantage, as it helped me not leave everything to the last minute and procrastinate. One thing that I do regret doing is leaving my report to the last minute, I think that next time I should start my report as soon as the second part of the assignment was due, as it will make me stress much less, and I would be able to do the report to the best of my ability. I did try my hardest though, and I do believe that I deserve the best possible mark I can get. Overall I believed I achieved what I planned to and was glad that I was able to hand everything in on time, despite the fact of starting my report late, I think that doing everything else prior to the report such as objectives an strategies, SWOT analysis, and much more, was a great advantage to me as all I had to do was put them together within the report. I believe that my teacher done a great job of explaining my assignment as I was able to do it all with no problems, and I was able to fly through it as it was explained properly and in depth.